YouTube

In the YouTube video titled “The YouTube Revolution: Unveiling the Biggest Update in Years!”, creators are finally getting a long-awaited feature that could change the game. The video starts by asking viewers which video title and thumbnail they are more likely to click on. The reason behind this question is to introduce a new feature called “test and compare,” also known as AV thumbnail testing. This feature allows creators to upload two or even three thumbnails to the same video and have YouTube show different thumbnails to different users simultaneously. By comparing the viewership and watch time, creators can determine which thumbnail works best. Although details about this feature are still limited, it is clear that it has been one of the most requested tools on YouTube for years. However, while this new feature presents an opportunity for creators to make data-driven decisions about their content, it may also widen the gap between large channels with ample resources and smaller creators. Despite this potential issue, the “test and compare” tool is undoubtedly a step in the right direction for creators to optimize their video thumbnail selection and gain more engagement.